Starting as a ride operator on the Shock Wave roller coaster at Six Flags Over Texas as a teenager, Gary Slade became a fan of the industry at a young age. As he learned more about theme parks, their operations and what was happening in the industry, he became more knowledgeable and more involved.
Soon, he was a driving force behind two fan publications and spearheaded regional activities for American Coaster Enthusiasts (ACE) in Texas, creating lasting relationships with parks in the area. One of those connections, Bruce Neal of Six Flags Over Texas, encouraged him to start a paper focusing on the business side of the industry. In 1997, Amusement Today launched its first issue.
Immediately, relationships were formed with both parks and suppliers alike.
With just a handful of staff to get him going, the term “small but mighty” took hold. As the amusement industry had no shortage of news, pages filled. Over time, Slade expanded the coverage of AT to include family entertainment centers, fairs and more. One of his most rewarding decisions he has shared was when the publication dedicated a section to Safety, championing the industry’s efforts to make attractions one of the safest types of recreation for families everywhere.
“When Amusement Today first came out, the publisher of Amusement Business was very upset,” said retired AT staff member, Sue Nichols, who was a former employee of Amusement Business. “Each issue was passed around the Nashville office, with a long sticky note attached to the front page with everyone’s name on it. We had to check that we had looked through each issue. In ad sales, each ad in AT was noted and us sales reps were questioned as to why the advertiser would run in AT. If the advertiser ran in AT but NOT in AB, then we were really questioned about it. We told the publisher it was because Gary focused on the manufacturers and suppliers, when AB would not allow them to be mentioned in stories, which was an antiquated policy that had continued.”
In 1998, on the advice of friends in the industry. Slade and his team created the Golden Ticket Awards as a way to honor the Best of the Best in the industry. That first eight-page insert has grown in the last quarter century into globally recognized awards that help celebrate, promote and market, as well as form the focal point to an event where industry colleagues can meet, socialize, network and discuss best practices.
“Gary has created and nurtured an industry publication that covers it all — from safety and park features to manufacturer and supplier successes,” said Brian Knoebel, Knoebels Amusement Resort. “That’s not to mention the fact that he also knows how to throw one heck of a gathering for the Golden Ticket Awards. The event is relaxed and fun, and because of this, he is responsible for countless industry partnerships and perhaps just as important… friendships.”
“It’s this industry’s family reunion,” added Pete Owens, Dollywood. “Whether it was as a ride operator or the founder of Amusement Today, who chased every story in the industry for more than 25 years, Gary loves theme parks, carnivals, boardwalks, peers, and traveling shows, but most importantly, Gary loves the people.”
But Slade’s efforts don’t stop there. From his very early days, he has had a keen interest in the history of the amusement industry. His volunteerism and dedication to the National Roller Coaster Museum are unmatched, and so often unrecognized behind the scenes.
Throughout his career, he has been honored as a Hall of Fame recipient of the World Waterpark Association and New England Association of Amusement Parks and Attractions, as well as having served on safety committees. For his commitment to safety, he has received an AIMS Lifetime Achievement Award. He is also an honorary member of ACE.
For his contributions to the amusement industry in its various forms, both the staff of Amusement Today and industry dignitaries are pleased to collaborate and acknowledge Gary Slade as a Golden Ticket Legend.